Strategy Inc, the world's largest corporate holder of Bitcoin, is putting money into a different kind of investment: its employees' children.
The company announced it will contribute to Trump Accounts, tax-deferred savings accounts for children under 18 that invest in low-fee U.S. index funds, on behalf of its U.S. employees' kids.
Every eligible child will get $250 added to their account each year, regardless of when they were born. For children born on or after January 1, 2025, Strategy will also add a one-time $1,000 contribution, matching the seed amount the U.S. Treasury already deposits for newborns enrolled in the program.
Related: Michael Saylor finally breaks silence on personal Bitcoin holdings
Trump Accounts, also called 530A accounts, let the government kick in $1,000 for children born between 2025 and 2028 when they're enrolled.
Employers can add their own contributions on top, within limits set by the Internal Revenue Code, and Strategy's program is designed to go further than most by covering all eligible children, not just newborns.
Phong Le, Strategy's President and CEO, said the initiative could help build long-term financial security for families, and pointed to the accounts' simplicity as a reason the company got involved, according to the release.
Strategy hasn't opened enrollment yet; the company says it will roll out the program once the U.S. Treasury finalizes its guidance and the infrastructure for employer contributions is ready.
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The announcement lands days after Strategy posted a rough second quarter. The company reported an $8.22 billion net loss for Q2 2026, driven almost entirely by an $8.32 billion unrealized loss on its Bitcoin holdings, and missed analyst estimates on earnings per share by a wide margin.
It also paused Bitcoin purchases for five straight weeks, its longest break in nearly two years, choosing instead to raise cash and shore up its balance sheet.
Executive chairman Michael Saylor has continued trimming the company's Bitcoin stack in the weeks since, most recently selling over 1,600 BTC. He's maintained that his personal "never sell" stance doesn't apply to Strategy as a company, which disclosed back in 2020 that it may buy or sell Bitcoin to manage capital.
Against that backdrop, the Trump Account pledge reads as a smaller, steadier bet, one aimed less at Bitcoin's price swings and more at long-term saving habits for the families of Strategy's own workforce.
Related: Strategy misses Q2 earnings estimates by a wide margin
This story was originally published by TheStreet on Aug 5, 2026, where it first appeared in the Investing section. Add TheStreet as a Preferred Source by clicking here.