Another day, another viral tote bag.
On July 29, Whole Foods and Fishwife, a trendy, tinned seafood company, released limited-edition tote bags that have taken the internet by storm. The bags, available in three sizes, feature brightly colored characters enjoying a day on the beach, shopping in a grocery store and lounging on a picnic blanket. Each tan-colored tote bag features a blue strap with the Whole Foods and Fishwife names.
The tote bags quickly sold out across the country and, as of Aug. 6, were already relisted on third-party websites like eBay. A full set of the three bags may range anywhere between $50 to $250.
"My heart is broken! I wanted one of your large totes so badly, but every Whole Foods within an hour of me sold out in what felt like minutes," an Instagram user commented on a Whole Foods and Fishwife Instagram post promoting the bags.
Here's what to know about the viral Fishwife tote bags sold at Whole Foods.
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The tote bags come in three sizes:
Micro: 5.5 inches wide by 4 inches tall
Small: 15 inches wide by 9 inches tall
Large: 20 inches wide by 16 inches tall
Here's a look at how much each of the tote bags cost:
The tote bags are sold exclusively at Whole Foods. The Fishwife website offers a store locator so folks can search a store near them with the bags.
Customers can find the bags at Whole Foods' self-checkout, checkout lanes, register belts, product displays and the Whole Body department, according to the Fishwife website.
No, there are no limits on the number of bags that can be purchased.
As of Aug. 6, Whole Foods does not have plans to restock the tote bags, as they are part of a limited-edition release.
Limited-edition canvas tote bags are the latest fad, with grocery store chains releasing limited qualities, customers lining up to get their hands on many as possible and inevitably, the bags appearing on resale sites for much higher than their original price.
Trader Joe's has dominated the tote bag market in recent years with regular full-size tote bags, mini totes and micro totes. The California-based grocery store chain told USA TODAY in July that the next tote is already in the works.
"Due to the current tote craze I fear for my life but I'm still gonna try," one Instagram user commented on a Whole Foods and Fishwife post promoting the bags.
Some asked the brands to offer the bags online, instead of limited qualities in person.
"Consider adding the tote in all sizes to the merch section on your website," one Instagram user commented on a Fishwife post promoting the bags. "I, personally, would totally buy all sizes directly instead of fruitlessly hunting through local Whole Foods stores."
Greta Cross is a national trending reporter at USA TODAY. Story idea? Email her at [email protected].
This article originally appeared on USA TODAY Unlimited Use: These limited-edition Whole Foods tote bags are going viral