BEIJING, Aug 7 (Reuters) - China's new bank loan issuance likely rose 45 billion yuan ($6.67 billion) in July, plunging from 1.61 trillion yuan in June, ‌a Reuters poll of 20 economists showed on Friday, hurt by weak ‌credit demand and after June's quarter-end front loading.

The People's Bank of China (PBOC) is expected to publish loans ​and money supply data between August 10 and 15. In July last year, China's bank lending unexpectedly shrank by 50 billion yuan.

• "Credit demand of the private sector could stay subdued, and household could resume deleveraging in July," Citi Research said in a note on ‌Tuesday.

• "A rebound in credit demand ⁠looks distant as bills rate stayed close to 0.5% throughout the month," the note said.

• At a meeting held on August 1, ⁠the PBOC pledged to adjust monetary policy tools in a timely manner, keep liquidity ample and guide financial institutions to enhance the balance of credit supply.

• Broader M2 money supply ​was ​expected to have grown 7.9% last month from ​a year earlier, slightly slower ‌than the 8% recorded in June, the poll showed.

• Outstanding yuan loans were estimated to have grown 5.3% in July year-on-year, versus 5.2% growth in June.

• Total social financing - a broad measure of credit and liquidity - likely came in at 1.2 trillion yuan in July from 3.36 trillion yuan the previous month. It was up about 3.4% ‌from last July's 1.16 trillion yuan.

• Moody's Ratings, ​in a July 31 commentary, said China's credit ​conditions will remain stable in the ​second half of the year as fiscal and monetary support, ‌strong exports, and technological advances offset weak ​domestic demand, but noting ​that medium-term growth depends on addressing structural weaknesses.

• The ratings agency said policy-directed lending to strategic sectors would likely offset subdued private borrowing and bank ​credit will remain the primary ‌channel of supply over the next 12-18 months.

($1 = 6.7467 Chinese yuan renminbi)

(Reporting ​by Shi Bu and Kevin Yao；Polling by Susobhan Sarkar in Bengaluru and ​Jing Wang in ShanghaiEditing by Shri Navaratnam)