As Elon Musk prepares to spend a reported $100 million helping Republicans retain power, his early midterm spending appears focused almost exclusively on attacks involving transgender rights.

America PAC, the political group backed by Musk, launched an advertising blitz in four states attacking Democrats over their support for transgender athletes and gender-affirming care. The group funded negative ads targeting James Talarico in Texas, Sherrod Brown in Ohio, Josh Turek in Iowa, and former U.S. Rep. Mary Peltola in Alaska, according to The New York Times.

The ad against Talarico attacks positions the Texas Democrat took as a member of the state Legislature. "James Talarico believes there are six genders," a narrator says in the ad. "Talarico voted to let men play women's sports and for taxpayer-funded sex changes on kids."

The ad echoes attacks from Republican Senate candidate Ken Paxton, who has characterized Talarico's support for transgender rights as a woke misreading of Christian values.

Related: How a mean, disrespectful tweet about Rachel Levine shaped the X platform Elon Musk bought and broke

America PAC is deploying the same playbook against Brown, who was an LGBTQ+ ally in the Senate before his defeat in 2024. Brown is now running against appointed Republican Sen. Jon Husted, whose record includes votes against marriage equality and allowing gay people to adopt.

"Just two years ago, we fired Sherrod Brown because Brown put the trans agenda ahead of Ohio's values," a narrator says in the anti-Brown ad.

Meanwhile, an ad attacking Turek, an Iowa state representative, claims, "Josh Turek voted to spend our tax dollars on sex change surgeries for children ... Turek didn't stop there. He voted to let biological men enter girls' locker rooms and bathrooms."

Related: Elon Musk leads campaign to force Netflix to remove shows with trans characters

Turek is running against Republican U.S. Rep. Ashley Hinson for Iowa's open Senate seat. Peltola is challenging Republican Sen. Dan Sullivan in Alaska.

The four Democratic campaigns disputed the ads' claims about the candidates' records.

The Human Rights Campaign also condemned the ads Wednesday. "Elon Musk is scapegoating LGBTQ+ Americans to distract voters from the cuts he made and the chaos he has caused," HRC National Press Secretary Ramiro Sarmiento said in a statement.

HRC pointed to its post-election polling from 2024, which found that although 64 percent of voters recalled seeing an anti-transgender advertisement, only 4% identified opposition to transgender health care or participation in sports as an issue that motivated their vote.

The common theme quickly drew notice: Each of America PAC's initial midterm ads focused on transgender issues. That focus also recalled Musk's repeated public attacks on his estranged transgender daughter, activist and model Vivian Wilson.

"Every spend I've seen from the Elon PAC so far is focused on gender/trans, an issue close to Elon's heart," Semafor reporter David Weigel posted on X.

Related: Elon Musk's comments about his trans daughter prove why she doesn't speak to him

Musk has said he considers Wilson dead to him, claiming, "My son is dead, killed by the woke mind virus." He has also cited ex-conservative influencer Ashley St. Clair's newfound support for transgender rights as a reason he should receive full custody of their child, one of the 14 children Musk has fathered with four women.

This article originally appeared on Advocate: Elon Musk's PAC makes transgender people its multi-million-dollar midterm target

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