Cadillac is expanding its bespoke vehicle customization operations beyond ultra-exclusive halo cars with the launch of a new personalization program for its full-size electric SUV.
Dubbed "Curated by Cadillac," the service allows buyers to work directly with designers to configure one-of-a-kind iterations of the all-electric Escalade IQ. The initiative follows Cadillac's initial foray into tailor-made builds with the $400,000 Celestiq flagship sedan and a limited run of custom CT5-V Blackwings. With the Escalade IQ, Cadillac aims to compete directly with established European luxury programs like Porsche Sonderwunsch, BMW Individual, and Mercedes-Benz Manufaktur.
The Curated by Cadillac program provides client design concierges who guide buyers through the specification process alongside selling dealerships. The palette includes over 160 available exterior colors and finishes spanning solid shades, metallics, tri-coats, frosted options, and matte paints.
On the inside, 44 interior hues allow clients to mix and match leather and trim shades across all three seating rows, the center console, floor mats, and interior door panels. Furthermore, every customized vehicle receives hand-applied paint, a unique Vehicle Identification Number, and an exclusive serialized builder's badge.
Rather than running down a standard mass-production assembly line, each Curated Escalade IQ will be hand-built at General Motors' Artisan Center in Warren, Michigan, which is the same facility responsible for producing the Celestiq.
The Curated by Cadillac package carries an additional MSRP of $54,995 over the base price of the Escalade IQ, pushing fully configured models well past $185,000. Cadillac plans to display a concept version of the Curated Escalade IQ at The Quail, a Motorsports Gathering in Carmel-by-the-Sea, California, with official customer deliveries slated to begin in the second half of 2027.