The expansion will make Italy one of Blue Bird Airways' main markets from Ben-Gurion Airport, with some routes operating daily and others several times a week.
Blue Bird Airways will significantly expand its Israel-Italy operations in September, offering direct flights from Tel Aviv to four Italian destinations, the airline announced.
The Greek carrier will add Rome, Bologna and Naples to its schedule, alongside its existing service to Bergamo, near Milan, which has been operating since May 2026.
The expansion will make Italy one of Blue Bird Airways' main markets from Ben-Gurion Airport, with some routes operating daily and others several times a week.
Flights to Rome are scheduled to begin on September 3 with three weekly services. From September 13, the route is expected to operate daily.
Flights to Bologna will begin on September 2 and operate three times a week, on Mondays, Wednesdays and Fridays.
Service to Naples is scheduled to launch on September 16 with two weekly flights, on Wednesdays and Fridays. From September 25, a Monday flight will be added, bringing the route to three weekly services.
Blue Bird's existing Bergamo route will continue operating daily, giving passengers access to Milan and northern Italy.
The flights will be operated by Blue Bird Airways and TUS Airways. Both airlines are owned by Kavei Hufsha, also known in English as Holiday Lines, which is owned by Arnon Englender and Ami Cohen.
Tickets are available through the airlines' websites, travel agents, and flight-search platforms in Israel and abroad.
"Italy continues to be one of the most popular vacation destinations for Israelis, as reflected in both demand and Ben-Gurion Airport statistics showing a rise in passenger traffic to the country," Englender said.
He said operating flights to four Italian destinations would give travelers more options for reaching different parts of the country.
"Expanding our operations to four destinations allows us to offer a broader response to travelers, whether they are planning a vacation in northern, central or southern Italy," Englender said.
He also pointed to the timing of the new routes ahead of the autumn travel season and the Jewish High Holidays.
"Autumn is one of the best times to travel in Italy, featuring pleasant weather, fewer crowds, and coinciding with the Jewish High Holidays, allowing for longer and more flexible trips," he said.
The company said round-trip fares would start at €270.
"We believe the combination of diverse destinations, high frequencies and competitive round-trip prices starting from €270 will drive continued growth in passenger traffic between the countries," Englender said.